Yesterday I received an email from Hilton regarding a promotion on purchased points. From now through April 22, 2015 I can receive a 20% bonus on purchases of 5000-9000 points or a 40% bonus for purchases of more than 10,000 points. With the 20% bonus the points cost .83 cents each and with the 40% bonus it’s .71 cents each. Checking with the experts, I see that Ben values Hilton points at 0.40 cents while Brian values them at 0.50 cents each. So this is not a price at which I’d speculatively buy points. In fact, Hilton points are so easy to generate that I can’t think of a time when I’d buy them except if I needed to top off my account immediately. American Express offers two Hilton cards: the no-annual-fee Hilton HHonors card that earns 7 points per dollar at Hilton and 5 points per dollar at grocery stores, restaurants and gas stations and the Hilton Surpass card which gets 12x points at Hilton properties, 6x points at gas stations, groceries and restaurants as well as free Gold status for a $75 annual fee. Both of these cards also earn 3x points in all other purchase categories. So if you have time to plan well in advance for your trip, it’s easy to earn enough points without purchasing them.
The fine print indicates this is a targeted, non-transferable offer, so if you’re an HHonors member, check your email to see if you were targeted for a similar offer.